What is an SSL and Which One Is Right For You?

If you own an eCommerce business or site, then you may have heard of SSL. SSL is one of many layers of security that protect not just your business but also your customers. However, like many acronyms and jargon thrown around online, SSL is misunderstood. It is even likely that you are unfamiliar with what it is and how it works.

In this article, we talk about what SSL is and how it works in a nutshell. We will also go over the different types of SSLs that may be right for your business needs. Continue reading to learn more about the right SSL for you!

What Does SSL Mean and How Does SSL Work?

SSL stands for “Secure Sockets Layer”. It is a security certificate that enables you to use the HTTPS extension on your site. The use of this extension for your site’s URL is important because it ensures that traffic to and from your site is secure.

An SSL works by encrypting data that travels to and from your site. This includes sensitive data like credit or debit card details. For this reason, you need an SSL to keep transactional data from being grabbed by hackers.

What Are the Different Types of SSLs Available at A2 Hosting?

Not all SSLs are the same and there are many types of them available. Here are some of the most common SSLs available for your business site:

Free SSL Certificates

The free SSL Certificate included in our plans offers basic website protection. It allows you to set up trusted HTTPS on websites for encrypted connections. The protection offered is just as secure as paid certificate options. Having this equipped on your site can do wonders in increasing your credibility amongst your site’s visitors. Of course, because these are free, there are no warranties and they don’t come with some of the nice upgrades that the other types do.

Basic DV

A basic SSL is an easy and affordable way to protect your site. Domain Validated (DV) certificates are a fast and simple way to secure your website with industry-standard up to 256-bit encryption. The process of obtaining one of these SSL certificates couldn’t be easier and is usually handled with just a standard email. A file-based authentication method can also be used and is recommended if you have direct access to the server that hosts your domain name.

In order to receive a DV certificate from one of our trusted Certification Authorities (CAs), all you have to do is prove that you own the domain that you wish to protect. Since no extensive validation process is required, DV certificates are the most affordable type of SSL on the planet.

Premium OV SSL Certificate

If you run an eCommerce business, a premium SSL certificate is an excellent choice. They offer reliable security with organizational validation. Organization Validated certificates, or OV certificates, are a type of SSL technology that offers up to 256-bit encryption to websites of businesses and other registered organizations. The difference between OV certificates and domain validated (DV) certificates is that a little extra vetting is required to confirm that you own your domain and that your organization is registered and real.  As long as your business is registered, the validation process is simple and in most cases only takes a couple of days to complete the validation.

They also offer third-party vouching. The biggest differentiator for an OV certificate is that when you have your organization validated, a trusted third-party online security company is verifying you are a legitimate business. This level of trust that is bestowed on your business means visitors and customers can have trust in your business.

Another added benefit is their trust badges. The purchase of an OV certificate comes with a dynamic site seal that contains verified and time-stamped information about your company. This is an additional measure to ensure consumer confidence and build an extra layer of trust in your site.

Wildcard SSLs

These SSL certificates are generally more affordable than premium SSL certificates. Nonetheless, the protection they give your site data is still comparable to that of a premium SSL certificate. Wildcard SSL certificates allow site owners to register more than one subdomain on a single certificate. They secure your site and each of your subdomains just like a normal SSL certificate while using identical encryption and validation methods for enhanced security. In addition to being able to consolidate all of your subdomains under a single SSL Certificate, our Wildcard SSLs offer a number of additional options including Domain Authentication and Organizational Validation.

The functionality and affordability of wildcard SSLs have made them a popular choice for startups and larger online businesses.

Advanced EV SSL Certificates

Get the highest level of trust and security to boost your sales and stay protected with advanced EV SSLs. EV certificates are the top-of-the-line SSL option. In addition to encrypting your website and safely protecting user information, they also come with a variety of premium features that boost trust and give your presence legitimacy.  EV certificates do this is by displaying your verified company details in all major browsers, giving visitors and customers immediate trust in your site. Before an EV certificate is issued, your Certificate Authority (CA) must first complete a thorough validation process to ensure that you’re a legitimate business.

One top feature is their dynamic trust indicators. With an EV SSL certificate, your product comes with the highest-valued, most recognizable trust indicators.  Your visitors will instantly recognize that you’re a legitimate and verified business. Users on major browsers will see the Verified Company Name when clicking on the padlock symbol with your browser showing a green address bar for EV SSL.

With immediate visibility, anyone on your site will know that you’re safe to do business with – resulting in higher trust and more conversions and sales.  Procurement of an EV SSL on your site is a demonstration to your customers that you’re investing in the best possible protection.

Get the Right SSL for Your Site at A2 Hosting!

Your site needs the right kind of SSL certificate. But, which one is right for you?  If you are not sure about which to get, reach out to us at A2 Hosting! Our plans include all of the mentioned SSL certificates above and we can help walk you through choosing the right one for your site!.